Senior Thesis

EXPLORING THE CONSUMER ATTITUDE-BEHAVIOR GAP BETWEEN SUSTAINABILITY KNOWLEDGE AND ECO-CONSUMERISM

As a member of the Sally McDonnell Barksdale Honors College, I am required to complete a senior thesis. The goal of this research is to determine how knowledgeable consumers are about sustainability, and if knowledgeable, why the gap between this knowledge and purchasing sustainability occurs. Sustainability within the fashion industry is a greatly discussed topic, but there is very little research about how consumer values and knowledge correlates to purchasing decisions and habits in the fashion industry.

My final Thesis defense will occur in May of 2025, where my final research paper will be posted here afterwards.