College Town Oxford Campaign

For my “IMC 390: Advanced Media Writing” class, students are paired in groups of 2 and assigned a local business in Oxford to creative a hypothetical, comprehensive campaign for. My partner and I were assigned College Town Oxford, a complex of off-campus townhomes for Ole Miss college students.

The campaign consisted of:

  1. Project Description

  2. Background

  3. Creative Brief

    1. Communication Objective

    2. Target Audience

    3. Unique Selling Point

    4. Support Statement

    5. Tone

  4. 3 Forms of Media Writing

    1. Email Marketing

    2. Radio Ad

    3. Print Ad

View the final campaign presentation here.